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Encyclopedia Dubuque

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ROSHEK'S DEPARTMENT STORE

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Roshek's Department Store
Advertisement from 1926. Photo courtesy: Bob Reding









ROSHEK'S DEPARTMENT STORE. Once Iowa's largest department store. In 1893 John J. ROSHEK,a buyer for Siegel and Cooper of Chicago; his brother Frank H. Roshek, a traveling salesman for a Philadelphia wholesale house; and A.E. Rubash, a dress good buyer for Denneck Yetter of Cedar Rapids, established a dry goods business in Dubuque. The Roshek, Rubash & Company was located in the Horr Building at 556 Main. Rubash sold out and a Mr. Aimann joined the business. On April 6, 1896 the firm's name became Roshek, Aimann & Company.

One of Rosheks many items for sale in years past. Photo courtesy: Bob Reding

Mr. Aimann sold out around 1900 and the Roshek Brothers Dry Goods firm was established. A store was constructed at the corner of 8th and Main.

With a growing business, the company purchased the Rider-Wallis store on 7th and Locust, constructed a larger store at 8th and Main, and then built a SKYWALK between the two sites. Roshek's move from the 8th and Main store resulted in the building and land reverting to the ARCHDIOCESE OF DUBUQUE. This building later became the Nesler Centre.

Roshek's was Iowa's largest department store and the tallest building in Dubuque. It later became the Dubuque Building. Photo courtesy: Bob Reding.
Roshek's box.

Roshek's purchased the property north of their 7th and Locust location, demolished the buildings, and constructed a new store. When that building was completed, the former Rider-Wallis store was demolished and construction resumed.


When renovating the DUBUQUE BUILDING for the newest tenants--IBM--metal plaques were removed revealing the former name "Roshek Brothers" beneath.

The building representing a $1 million investment for Rosheks offered six floors of retail space, mezzanine, basement, three floors of offices, sub-basement, and storage space. Customers were serviced by six elevators with white-gloved attendants. An article in the Telegraph Herald in 2009 mentioned special "Roshek trains" that brought shoppers into Dubuque from surrounding communities at Christmas for shopping. Children stood amazed at the outside windows which featured moving figures of Santa, his elves, and the reindeer.

Family ties to the company ended in 1964 when the firm was sold to the Chicago mail-order house, Aldens. The store left what became known as the DUBUQUE BUILDING in May 1968, when the company relocated to KENNEDY MALL.

Aldens merged with Gamble Skogmo,Inc. the same year. In 1980 Gamble-Skogmo was purchased by Wickes. Somewhere during those years the apostrophe in Roshek's was dropped in the store name.

Wickes' financial difficulties led to the company selling off its department stores including Rosheks. In 1982 Rosheks was purchased by ARMSTRONG'S DEPARTMENT STORE, the giant Cedar Rapids clothing store. Ironically, when S. G. Armstrong was just beginning his own operation in Cedar Rapids, one of his original staff was John Roshek who four years later started his own Dubuque store.

Armstrong's announced its intention to increase the business volume at the Rosheks store by 50 percent in three years. In 1989-90 Armstrong's, a powerful marketing draw, joined with other Mall merchants in massive renovation activities at Kennedy Mall . In late 1990, however, the financial collapse of the Cedar Rapids operation led to the announcement that the Dubuque store, although a profitable operation, would be closed. Armstrong's at Kennedy Mall closed permanently in January 1991.

Bottle embossed Roshek Brothers
Roshek's Lemon Oil. Photo courtesy: Bob Reding
Dishes used in the Rosheks dining room. Photo courtesy: Bob Reding
Photo courtesy: Bob Reding
Pictures sold by Roshek Brothers. Note the National Recovery Administration sticker in the center of the back of the picture which encouraged business. Photo courtesy: Bob Reding
Needles sold by Rosheks for 10 cents. Photo courtesy: Bob Reding
This tool covered with soft cloth was used to clean records. Photo courtesy: Bob Reding
Purchasing records at Rosheks earned the buyer stamps toward a prize. Photo courtesy: Bob Reding
Children purchasing Buster Brown shoes received a comic. Photo courtesy: Bob Reding
Portions of a Roshek's box. Photo courtesy: Bob Reding
The Roshek's name was found at the bottom of this label. Photo courtesy: Bob Reding