Encyclopedia Dubuque
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Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.
RHOMBERG, Liberat Alphonse "L.A."
RHOMBERG, Liberat Alphonse "L.A.". (Dornbirn, Tyrol, Austria, June 15, 1843--Dubuque, IA, Oct. 27. 1893). Rhomberg established the wholesale wine and liquor firm of L. A. Rhomberg & Brother in 1864 in Dubuque. From 1880 to 1888 he was a partner in the firm of PAUL TRAUT AND COMPANY. This was succeeded by the firm of JAEGER & RHOMBERG in which he was a partner with Adam F. JAEGER in a wholesale liquor house located at 453 & 465 Main. Rhomberg was also the foreman in his brother's distillery.
Mr. Rhomberg married Miss Margaret Jaeger, Adam's sister, on July 23, 1866. In 1889 he left the partnership and opened his own wholesale liquor business at 531 Main.
In 1891 his son, L.A. RHOMBERG, Jr., joined the company which was named L. A. RHOMBERG & SON. They advertised wines, liquors, pure Kentucky bourbon, and fine bonded goods a specialty as part of their stock. They also owned the following brands: Rhomberg's Private Stock, Beaver Run, L.A. Rhomberg's Sour Mash, Silver Spring, Rhomberg Club, The Celebrated Pride, and Key-City Club Whiskey. For a brief time, they also sold Dr. Rhomberg's Pepsin Bitters. The elder Rhomberg retired around 1900 and his son kept the business operating through 1906.
Rhomberg's daughter Louise L. "LuLu" Rhomberg married Anthony F. HEEB uniting the Heeb and Rhomberg "dynasties" in early Dubuque.
