Encyclopedia Dubuque
"Encyclopedia Dubuque is the online authority for all things Dubuque, written by the people who know the city best.”
Marshall Cohen—researcher and producer, CNN
Affiliated with the Local History Network of the State Historical Society of Iowa, and the Iowa Museum Association.
SEVEN-UP BOTTLING COMPANY
SEVEN-UP BOTTLING COMPANY. In 1919, Charles Lieper Grigg worked for a St. Louis, Missouri, manufacturing firm owned by “Vess” Jones. Grigg was the firm’s top salesman and came up with a new orange drink he called Whistle. Imprinted with the slogan, “It’s cloudy in the bottle,” Whistle rose to become the company’s top seller. As a result, Grigg was promoted and assumed the number-two post at the company.
However,problems arose between him and Vess, causing Grigg to find his fame and fortune elsewhere (with the Howdy Company) in 1920. In 1928, he debuted a new lemon-lime drink that became Seven-Up.
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Source
SODA POP NOTES--www.angelfire.com/zine2/thesodafizz/SodaPopNotes.pdf
The 1951 Dubuque City Directory listed 416 Central.
The 1959 and 1962 Dubuque City Directory listed 100 Garnet.
The 1966 through 1970 Dubuque City Directory listed 2775 University.